INTERNAZIONALE MILANO • NYC
Nathalie Pozzi
Designed and fabricated in less than three weeks, this cage-like structure of steel tubing and black mesh, lit entirely in electric blue, brings the identity of Internazionale Milano to the Javits Center in New York.
The stand is conceived as a luminous grid: a modular frame that is open enough to be seen through, yet strong enough to define a clear territory inside the vast exhibition hall.
Photo • Rafael Gamo
Exhibition design and project management
Client
FC Internazionale Milano
Event
Fanatics Fest 2026
Location
Javits Center • New York City
Year
2026 • July 16 to July 19
Design and Production by Salotto
• Accurat
• Vittorio Perotti, YOHOHO Studio
• Nathalie Pozzi, Nakworks
• Dario Spinelli
Data portrait
Accurat
Fabrication
Two Seven
Photography
© Rafael Gamo
Photo • Rafael Gamo
Photo • Rafael Gamo
At the heart of the stand, a backlit display presents the Scudetto and Coppa Italia trophies, framed by their emblems and by the club’s honors: 21 Scudetti, 10 Coppa Italia, 3 UEFA Champions League titles, and more.
The shelves are more than display surfaces. Together with the square floor plan, they brace the volumes, so the whole structure stays light and open yet strong and rigid.
LED tubes, set in vertical and diagonal rhythms, echo the club’s black and blue stripes and the dynamic lines of its crest, turning the architecture itself into a graphic statement.
The signature circular logo is suspended at the entrace, acting as a beacon that draws visitors in from across the hall.
Photo • Rafael Gamo
Photo • Rafael Gamo
For the event, Accurat designed custom “data portraits,” unique visualizations that tell the story of a person through many layers of information.
Each portrait was printed on a pin and added to a screen, which grew busier and busier with unique patterns.
A floor graphic guides visitors toward this focal point, creating a natural path from the aisle to the trophies. Around the perimeter, merchandise and footballs sit in the grid like pieces on a shelf, reinforcing the sporting spirit of the brand.
Photo • Rafael Gamo
Photo • Rafael Gamo
The result is an immersive, high-contrast environment that translates the club’s heritage and energy into a bold spatial experience, memorable even in the scale and noise of a major trade venue.
The design and fabrication were based on a modular system, so that graphic, video and exhibition content could be developed while the structure was being built.
The design also considered efficient transportation and fast onsite assembly, which was essential given the tight time constraint.
Photo • Nathalie Pozzi
